Privacy Policy for FlowFront Ltd
Last updated: 25 June 2025
FlowFront Ltd (“we”, “our”, or “us”) is committed to safeguarding your privacy. This policy explains how we collect, use, store, and share your personal data when using our website, platform, and services.
Who We Are:
FlowFront Ltd is a UK-based software company offering AI-powered booking bots and website services for small and local businesses. We act as the data controller for any personal information we collect via our platform.
What Data We Collect:
We gather account details (such as name, email, phone number, business info), payment information (processed by Stripe), usage data (bookings, interactions, logs), marketing preferences, and technical data (device info, IP, cookies, etc.).
How We Use Your Data & Legal Grounds
We use your data to provide our chatbot and website services, automate bookings, communicate notifications, send (optional) marketing, and improve our products. We only send marketing if you’ve opted in.
Our legal grounds include: (a) performance of contract (service delivery), (b) legitimate interests (security, improvement, limited marketing), and (c) your consent (for optional communications and cookies).
You have the right to withdraw consent at any time via your account or by contacting us.
Sharing, Cookies & Analytics
We only share personal data with essential third parties like Stripe, Make.com, Google, Meta tools, Twilio, and infrastructure partners for core operations. We never sell or rent data.
We use cookies and analytics tools (like Google Analytics) to understand user behavior, measure campaigns, and improve site usability. You can disable cookies in your browser.
For marketing, you can unsubscribe at any time by clicking links in emails, replying STOP to SMS, or contacting us directly.
Your Rights & Data Security
Under UK GDPR, you may request access, correction, deletion, objection, or data transfer. To exercise these rights, contact:
📧 accounts@flowfronthq.com
📞 07730483857
Your data is protected by encrypted storage, secure servers, and access controls. We retain personal data only as long as needed for business or legal reasons.
Some data may be stored or processed outside the UK, but we ensure legal safeguards are in place through SCCs or adequacy decisions where necessary.
Complaints & Contact
If you have privacy concerns, contact us at:
accounts@flowfronthq.com or 07730483857.
You can also lodge complaints with the Information Commissioner’s Office (ICO): www.ico.org.uk.
For more information about our privacy practices, please contact FlowFront Ltd any time.